Can Marketing Save the Planet?

Discover how marketing can become a force for environmental change with Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler. This groundbreaking commerce book challenges conventional marketing wisdom and explores the powerful intersection between business strategy and environmental sustainability. Carvill and Butler present compelling insights into how modern marketing practices can shift from harmful consumption patterns to promoting sustainable solutions that benefit both businesses and the planet. Through practical frameworks and real-world applications, this essential guide demonstrates how marketing professionals can leverage their influence to drive meaningful environmental impact while maintaining commercial success. The authors examine innovative approaches to sustainable marketing, showing how brands can authentically connect with environmentally conscious consumers while contributing to positive planetary change. Published by Bloomsbury Publishing Plc, this transformative resource addresses one of the most pressing questions of our time: whether the same industry that has driven overconsumption can redirect its power toward environmental restoration. Perfect for marketing professionals, business leaders, sustainability advocates, and anyone interested in the evolving relationship between commerce and environmental responsibility. Transform your marketing approach and join the movement toward a more sustainable future.