How to Win Friends and Influence People

Would you like people to genuinely like you? Would you like to resolve conflicts without arguments, persuade without manipulation, and lead without pressure? In 1936 Dale Carnegie answered these questions — and the world has never stopped reading his answer. How to Win Friends and Influence People is the book that defined the art of human relations and has sold over thirty million copies in every language on earth.

Carnegie’s genius was recognising something most people overlook: that almost every human being’s deepest desire is to feel important, heard, and appreciated. The practical principles he developed from this insight — becoming genuinely interested in other people, smiling, remembering names, being a good listener, talking about what the other person cares about — are not tricks. They are the habits of people who are naturally magnetic, and they can be learned.

From boardrooms to first dates, from difficult conversations to job interviews, the situations Carnegie addresses haven’t changed in a century — and neither has the quality of his advice. If you read only one book about people and how to deal with them, make it this one. Published by Vermilion.