Campari and Cinema

Campari and Cinema by Gianni Canova is a beautifully produced celebration of one of the most enduring and distinctive relationships in the history of brand communication — the partnership between Campari, the Italian aperitivo, and the world of cinema and moving image. From the earliest commissioned films to the iconic calendar films of recent decades, Campari has consistently produced moving image work of unusual artistry and ambition, collaborating with directors, artists, and actors to create advertising that transcends its commercial origins. Published by Skira with full-colour illustration including film stills, posters, and archival material, this is essential for cinema enthusiasts, design historians, and anyone interested in the possibility of genuine artistic ambition within commercial communication.