Emotion by Design Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman is a business and creative leadership book from Nike’s former Chief Marketing Officer — a practical guide to building brands and creative cultures that move people by tapping into genuine emotion rather than marketing formula. Hoffman draws on thirty years at one of the world’s most powerful brands to distil the principles that have made Nike’s advertising and design culture so consistently compelling: the importance of storytelling, the relationship between vulnerability and authenticity, the role of sport as a universal emotional language. Published by Sphere, this is essential reading for marketers, designers, and anyone in a creative leadership role who wants to understand how the world’s greatest sports brand has sustained cultural relevance across decades of change.