The Communication Book
| Mikael Krogerus |
The Communication Book by Mikael Krogerus (Penguin) — fifty of the most useful models and frameworks from psychology, management science, and communication theory, presented visually in the compact format that makes complex ideas immediately applicable. From the Johari Window through Roman Jakobson’s communication model to Paul Watzlawick’s axioms — the ideal reference for anyone who wants to communicate more effectively in professional or personal life. Published by Penguin.
50.00 ₾
მარაგში
| რაოდენობა | ფასი | ფასდაკლება |
|---|---|---|
| 3-9 | 42.50 ₾ | 15% |
| 10+ | 35.00 ₾ | 30% |
ანოტაცია
How do you become a better communicator? Not in the shallow sense of tips and techniques, but in the deeper sense of understanding why communication fails — why we talk past each other, why we misread intentions, why the message we send and the message that is received are so often different. Mikael Krogerus and Roman Tschäppeler distil fifty of the most useful models and frameworks from psychology, management science, and communication theory into a compact, visual, and genuinely practical reference.
From the Johari Window and the Eisenhower Matrix to Roman Jakobson’s communication model and Paul Watzlawick’s axioms, each model is presented in one or two pages with a clear explanation of what it reveals and how to use it. The visual approach makes complex ideas immediately applicable.
The ideal reference for anyone who wants to communicate more effectively in professional or personal life — compact, clear, and enduringly useful. Published by Penguin.
მახასიათებლები
| ავტორი | Mikael Krogerus |
|---|---|
| გამომცემლობა | Penguin |
| გვერდების რაიოდენობა | 176 |
| ISBN | 9780241982280 |
| ყდის ტიპი | რბილი ყდა |
| ენა | ინგლისური |
| ფორმატი | 198 x 129 mm |













