The Creative Entrepreneur

The creative entrepreneur occupies a particular and particularly challenging position: they have something original to offer the world, and they need to build a business around it without destroying the originality that makes it worth offering. DK’s The Creative Entrepreneur is the practical guide to navigating this challenge — covering business fundamentals, marketing and branding, pricing and financial management, digital presence, and the specific psychological pressures of building a commercial enterprise around creative work.

Written by practitioners for practitioners, the book avoids both the generic advice of standard business guides and the impractical idealism of purely creative ones. Case studies from real creative entrepreneurs show what success actually looks like and how it was achieved.

Essential for any designer, artist, photographer, writer, or creative professional looking to build a viable business around their work. Published by DK.