Vitra The Anatomy of a Design Company

Vitra: The Anatomy of a Design Company by Deyan Sudjic is the definitive account of one of the world’s most influential furniture and design companies — the Swiss manufacturer whose collaborations with Charles and Ray Eames, Verner Panton, Frank Gehry, Zaha Hadid, and dozens of other masters have produced some of the most celebrated objects of the twentieth and twenty-first centuries. Sudjic, former director of the Design Museum in London, traces Vitra’s history from its beginnings as a small upholstery workshop to its current status as a design institution, examining the relationships, decisions, and values that have made it unique. Published by Phaidon with lavish illustration throughout, this is essential for designers, design enthusiasts, and anyone interested in how a company can make design both commercially successful and genuinely culturally important.