Jens Müller

From Rolex to BMW, discover the century-old logos still defining iconic brands today. Jens Müller’s masterful anthology traces trademark origins through 3,000 meticulously curated logos spanning the mid-1800s to 1980. This TASCHEN collection reveals the evolutionary journey of corporate visual identity, showcasing how timeless design principles created the world’s most enduring brand symbols.

Immerse yourself in the visual DNA of modern branding with Jens Müller’s stunning compilation of 6,000 logos from modernism’s golden era. This TASCHEN treasure reveals how legendary companies across industries—from airlines to art galleries—distilled their identities into timeless, geometric perfection between 1940-1980. A masterclass in clean design principles that revolutionized corporate communication.