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Nike’s former Chief Marketing Officer distils thirty years of experience into creative leadership lessons — how to build brands that move people through genuine emotion rather than marketing formula. Greg Hoffman’s insights from one of the world’s most culturally powerful companies: essential for marketers and creative leaders.

The Creative Entrepreneur by DK — the practical guide for designers, artists, photographers, writers, and creative professionals building viable businesses around their work. Covers business fundamentals, marketing and branding for creative businesses, pricing, financial management, and digital presence, avoiding both generic business advice and impractical idealism. Real case studies show what success looks like and how it was achieved. Published by DK.

How Economics Works by DK — the core concepts, major schools of thought, and most important debates of economics, presented with visual clarity and conceptual depth. From supply and demand through monetary policy, game theory, behavioural economics, and climate economics, every major concept is explained with diagrams and real-world historical examples. The ideal economics education in a single accessible volume. Published by DK.

Erik Angner’s How Economics Can Save the World reveals how economic thinking can tackle global challenges and drive meaningful change. This Penguin Books publication transforms complex economic concepts into accessible insights for creating a better society. Essential reading for understanding economics as a powerful tool for positive transformation.

Dale Carnegie’s How to Develop Self-Confidence is the definitive guide to overcoming self-doubt and building unshakeable self-assurance. This Ebury Publishing classic offers proven techniques for conquering fear, improving communication skills, and projecting confidence in any situation. Carnegie’s timeless wisdom transforms how you see yourself and interact with others, providing practical strategies that have empowered millions worldwide.