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Nike’s former Chief Marketing Officer distils thirty years of experience into creative leadership lessons — how to build brands that move people through genuine emotion rather than marketing formula. Greg Hoffman’s insights from one of the world’s most culturally powerful companies: essential for marketers and creative leaders.

The Economics Book by DK — over a hundred and fifty key economic ideas, from Adam Smith’s division of labour through Keynes’s analysis of recessions, Hayek’s critique of central planning, and the behavioural economics that has transformed how we understand human decision-making. Part of the DK Big Ideas Simply Explained series — balanced, accessible, and genuinely illuminating for readers at every level of existing economic knowledge. Published by DK.

How Business Works by DK — the complete business education in a single volume, covering economics, marketing, finance, strategy, management, and organisational behaviour with DK’s distinctive visual clarity. Case studies from real companies ground every concept in recognisable reality. The ideal reference for business students and a genuinely useful resource for experienced professionals. Published by DK.

Michelle Carvill and Gemma Butler tackle the provocative question of whether marketing can transform from environmental problem to planetary solution in Can Marketing Save the Planet? This essential commerce guide explores how marketing professionals can harness their influence to drive sustainable change while maintaining business success, offering innovative frameworks for environmentally conscious marketing strategies.

The New World Econom The New World E offers a comprehensive exploration of contemporary global economic transformations and emerging market dynamics. This essential resource examines the fundamental shifts reshaping international commerce, trade relationships, and financial systems in our interconnected world. Perfect for students, professionals, and curious readers seeking to understand the complex mechanisms driving modern economic evolution and the forces influencing today’s global markets.